Experience
Fractional B2B Marketing Director experience
- when you need it
Over the past 20+ years, I've worked across numerous innovative technologies including Automation, IoT Robotics, Machine Vision, Private 5G Networking, Industry 4.0 and Digitalization, and Industrial AI-platforms.
My experience is with multinational organisations, SMEs and high-growth technology business to bridge the gap between innovation and market adoption - OMRON, OPTEX, GARDASOFT, GILBARCO, NOKIA.
The functions I've successfully delivered include:
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Strategic Direction & Marketing Roadmaps
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Market Analysis & Customer Insight
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Positioning & Competitive Differentiation
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Value-proposition Development
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Go-to-Market Strategy and execution
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Account-Based Marketing (ABM)
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Demand Generation Programs
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New Product Introduction (NPI/NPD)
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Executive-Level Marketing Leadership
Summary of capabilities
Company strategy
Defining your current market positioning and objectives
Where you are now
Where you want to be
How you will get there
Customers
Retaining and growing existing customer business
Customer value proposition
New business strategy and tactics
Developing route to market
New Products & Services
Developing the direction for new product and service offerings
Market needs analysis
Product positioning and roadmaps
User requirement specification to FDS
Focused growth plan
Establishing your competitive advantage and growth priorities
Differentiation and innovation
Alignment with market needs
Making it happen
Markets
Plan and implementation for new customers and markets
Opportunities in new markets
Vertical market development
Effective market propositions
Demand Creation
Creating and communicating the value that drives demand to your business
Defining USPs
Branding and content management
Inbound and Outbound communications