Experience
Creating value & growth for B2B sector organisations
Experienced with large Corporations and SMEs alike, Paul Downey has worked successfully in ensuring that marketing is intrinsically aligned to business goals in order to create competitive advantage and innovation value for B2B organisations and clients.
Organisation types and objectives have ranged from growth for divisions within corporations, through to SMEs aiming for IPO and even preparation for sale. In each case, the specific role of marketing has been carefully integrated to enable the most effective outcomes for the respective organisations.
B2B Experience
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Business strategy & growth
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NPD/NPI
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Market development
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Communication
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New business generation
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Channel development
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Customer retention
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Establishing competitive advantage
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Product functionality improvement
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Investment opportunity/risk
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Creating demand
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New customer focus
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Opportunities in new markets
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Vertical market development
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Market investment justification
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Effective market propositions
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Brand development
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Value proposition
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Product Make vs Buy
Growth strategy for SMEs
Many SME B2B businesses achieve rapid growth in the early stages by concentrating on technology development and establishing successful early customer relationships. But as business environments evolve and change, how can longer term value and growth be achieved?
The solution relies on a market-driven strategy - whether the organisation be a start-up, SME or a division within a larger corporation. The starting point for this strategy is for the business to be able to establish the following:
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Where are we now?
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Where do we want to be?
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How will we get there?
Market-driven, customer focused
Being market-driven is an important strategic element, as this ensures the continuous awareness of trends, changes, opportunities within the markets in which the business operates and targets. This is essential because today's products and customers may or may not be the same in the medium and longer term.
Download the following document:
Business Development Strategy outline for SMEs
Pro bono business mentoring for Charities and Third Sector
The Cranfield Trust believe in building successful charities. For past 30 years they have been providing free management support to charities via a network of experienced business volunteers, sharing business skills to transform charities under the ethos of:
Empowering | Enabling | Enhancing
As a volunteer with the Cranfield Trust, Paul provides mentoring and advice to Charities through his transferrable business development and marketing experience and knowhow.