Services
Specialist Business Development & Marketing - when you need it
Paul Downey is a B2B business development and marketing specialist who ensures that marketing is able to deliver value to an organisation by effective alignment with overall business strategy and objectives. The services covered include:
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Business Strategy
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New Product Development
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Market Development
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Communication
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New business generation
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Channel development
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Customer retention and growth
Summary of capabilities
B2B
Business Growth
Company strategy
Defining your current market positioning and objectives
Where you are now
Where you want to be
How you will get there
Customers
Retaining and growing existing customer business
Customer value proposition
New business strategy and tactics
Developing route to market
New Products & Services
Developing the direction for new product and service offerings
Market needs analysis
Product positioning and roadmaps
User requirement specification to FDS
Focused growth plan
Establishing your competitive advantage and growth priorities
Differentiation and innovation
Alignment with market needs
Making it happen
Markets
Plan and implementation for new customers and markets
Opportunities in new markets
Vertical market development
Effective market propositions
Demand Creation
Creating and communicating the value that drives demand to your business
Defining USPs
Branding and content management
Inbound and Outbound communications